Message senders must acknowledge the consumer’s right to opt out of a messaging campaign to ensure that message recipients’ consent remains intact. The Privacy Policy must also include instructions on how to opt out of future communications. Example: “If you wish to be removed from receiving future communications, you can opt-out by texting STOP.”
Broadvoice cannot provide guidance on what is legally required within a Privacy Policy. It’s the responsibility of the message sender and their provider to research and ensure the Privacy Policy meets TCPA laws and individual carrier compliance requirements. For new, non-established brands entering the messaging space, there are online resources that can help you develop the required operational processes and Privacy Policy templates that will fit your business’s unique needs.
If you’re using online resources, your Policy, Practices, and Procedures must still include the above SMS disclosures and functions. Failure to adopt these practices may result in receiving a registration and vetting rejection (i.e., “805 – Compliant privacy policy is required on website”).